KPMG Digital Village · Seedly · 2019–2023
Foundations.
Four years across a startup and an enterprise consultancy — shipping regulated financial products, running cross-functional teams, and owning growth metrics with real accountability. The breadth that made the 0→1 work possible.
01 — KPMG Digital Village · 2020–2023
Trade Finance · AI/ML · Joint Venture
Business Product Owner for an AI/ML platform built in JV with a multinational bank and Google. Managed product roadmap and cross-organisational alignment across bank leadership, regulators, and engineering — automated document processing and credit decision workflows in a tightly regulated environment.
Public Sector · Blockchain · B2C
Led delivery of a first-of-kind blockchain land registry for a government client. No precedent, real occupancy outcomes on the line. Coordinated engineering, UX, and government stakeholders to reduce lease-processing time and improve occupancy rates.
Enterprise · Web3 · Fortune 500
Designed the first enterprise blockchain loyalty programs for Fortune 500 clients — token workflow design, smart contract logic, and GTM strategy. Required translating between technical teams and business stakeholders who had no prior crypto experience. A direct precursor to the thinking behind Laguna.
Supply Chain · Fraud · B2B
Built a supply chain Track & Trace solution combining IoT data, blockchain anchoring, and automated alerting. Saved clients over $1M in projected fraud losses and doubled reporting speed — a product where the success metric was a direct financial outcome for the client.
02 — Seedly · 2019–2020
First startup role after finance. Owned partnerships and product marketing end-to-end — grew the review vertical 3× in 8 months, managed 70+ partnerships across brokerages, insurance, and travel, and drove measurable improvements in acquisition efficiency. Full P&L accountability for the function.
03 — How I operated
01
Cross-functional delivery under pressure
Led 6–12 person pods across engineering, data, and UX on enterprise contracts where delays had real commercial consequences. Learned to keep teams aligned and moving in ambiguous, high-stakes environments.
02
Stakeholder management at seniority
Regularly interfaced with bank executives, regulators, and government bodies — translating between technical constraints and business requirements in rooms where decisions moved slowly and misalignment was costly.
03
Range across domains
Fintech AI, supply chain, public sector blockchain, consumer growth — each requiring a different mental model. That range is what made a venture studio the right next step: the ability to move between problem spaces quickly.
04
Product thinking from first principles
Without a dedicated PM function at KPMG, product decisions — roadmap prioritisation, feature scoping, user flows — fell to whoever was willing to own them. Built the habit of working backwards from user outcomes and business value before touching scope or timelines.